Permanent makeup is a cosmetic technique which employs tattoos (permanent pigmentation of the dermis) as a means of producing designs that resemble makeup, such as eyelining and other permanent enhancing colors to the skin of the face, lips, and eyelids. Permanent Makeup, also known as Intradermal Pigmentation, is a process of inserting natural pigments into the dermal layer of skin. This state-of-the-art technique is medically proven and specifically designed to be completely safe. Permanent makeup is used for a variety of cosmetic enhancements such as permanent eyebrows, eye liner, and lip liner/color. It is also used to produce artificial eyebrows, particularly in people who have lost them as a consequence of old age, disease, such as alopecia totalis, chemotherapy, or a genetic disturbance, and to disguise scars and white spots in the skin such as in vitiligo. Permanent makeup has also been used to cover-up stretchmarks, birthmarks, freckles/age spots, and uneven skin discolorations.